Sirius XM Radio (NASDAQ:SIRI): Dr. Laura To Launch Exclusively In January

2 Comments
Posted 29 Nov 2010
Category Sirius XM (SIRI) News

By Demian Russian

Dr. Laura SchlessingerWhile Dr. Laura Schlessinger’s syndicated terrestrial radio show has been broadcast on Sirius or XM Satellite Radio since January of 2005, Sirius XM officially announced today that the controversial talk show host will be bringing her popular terrestrial radio program, Dr. Laura, exclusively to the Satellite Radio service provider in January, 2011. The Dr. Laura program on Sirius XM will be “expanded and uncensored.” According to Talkers Magazine, Dr. Laura Schlessinger is the #1 female talk show host in America, ranking just ahead of conservative talk show host Laura Ingraham in the #2 spot.

Coming to Sirius XM is an amazingly freeing transition from terrestrial radio for me. Satellite radio is a forum where a diverse group of people get to speak their minds without fear. I can’t wait to preach, teach and nag about morals, values, ethics and principles. My brain is buzzing with new ideas for my program’s content, direction and expansion, including guest interviews with people who intrigue and inspire me. I couldn’t be more giggly if you tickled me!

– Dr. Laura Schlessinger

On Sirius XM, Dr. Laura will have a strong, national platform to do what she does best. As the new home to one of the most popular shows in radio today, Sirius XM once again delivers to subscribers content that cannot be found elsewhere. We welcome Dr. Laura into our diverse, compelling and thought-provoking lineup.

– Scott Greenstein, President and Chief Content Officer, Sirius XM Radio

Dr. Laura Schlessinger holds a Ph.D. in physiology from Columbia University’s College of Physicians and Surgeons. She received her post-doctoral certification in Marriage, Family, and Child Counseling from the University of Southern California and is licensed as a marriage and family therapist in the State of California. Dr. Schlessinger was in private practice for 12 years and was on the faculty of the Department of Biology at the University of Southern California, as well as at the Graduate Psychology Department at Pepperdine University. Dr. Schlessinger is the bestselling author of sixteen books, including four children’s books. She received an award from the Office of the Secretary of Defense for her Exceptional Public Service and has been the first and only woman ever to win the National Association of Broadcasters’ prestigious Marconi Award for Network/Syndicated Personality.

Dr. Laura will launch on Sirius XM on Monday, January 3, 2011, and will regularly air live Monday through Friday from 2:00 pm – 5:00 pm ET on Sirius XM Stars (Sirius channel 102 and XM channel 155), on Sirius Internet Radio, XM Radio Online, and through the Sirius XM App for the Apple (NASDAQ:APPL) iPhone, iPod touch and many Blackberry (Research in Motion, NASDAQ:RIMM) and Android-powered smartphone devices. Replays will air later each day and on Saturdays and Sundays.

Disclosure: Long SIRI

Contact the author: DemianRussian@SatelliteRadioPlayground.com

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2 Comments

  1. MUSCLE13

    A total opposite content offering to Howard. Someone who is completely opposed to him which was voiced quite frequently on terrestrial. A brilliant signing.

    I totally believe in Howard and despise his detractors. That’s exactly why this is a completely compelling radio offering. Every listener segment. That’s Mel. That’s radio.

  2. MUSCLE13

    ” According to Talkers Magazine, Dr. Laura Schlessinger is the #1 female talk show host in America, ranking just ahead of conservative talk show host Laura Ingraham in the #2 spot.

    Still quoting Talkers Magazine Demian?? Please……