Sirius XM Radio’s (NASDAQ:SIRI) Competition in the Car: BlackBerry Radio Coming to Jaguar and Land Rover

2 Comments
Posted 09 May 2011
Category Automotive, Radio Industry, Sirius XM (SIRI) News

BlackBerry Radio Coming to Jaguar

By William Damsky

Jaguar and Land Rover aren’t going to be left out of the smartphone revolution for cars, but they are pretty choosy about which phones they will allow to work with a new Connect and View system. 

Only BlackBerry (Research in Motion, NASDAQ:RIMM) phones will be able to project the view of the smartphone screen onto the radio screen where you can control music and navigation apps, said CNET.

The announcement of the new BlackBerry system for Jaguar was made at BlackBerry World last week by RealVNC, which is supplying the system along with Denso.

The system uses Terminal mode to project the info from the phone on the radio screen. Terminal Mode is a car connection standard that is gaining wide support from car makers.

There were few specifics on which BlackBerry apps will work on the system which is heading first to 2012 model Jaguar XJs and Range Rovers.

BMW is still the only car maker to allow BlackBerry email integration, said CNET.

Source: CNET, RealVNCTelematics News

William Damsky is a Contributing Editor at CEoutlook.

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2 Comments

  1. Ooooooooooo

    O well no Jaguar for me.
    Now that was a smart marketing move over a 200.00 piece of junk phone.

  2. Sirially Sirius

    Yes, so there I was the other day with my Butler Chauncy, at the local Jaguar dealership thinking that my purchasing decision for this car was going to be solely based on RIM’s Blackberry being an “integral” part of my driving experience………yeah right.

    Blackberry Radio who? RIM has managed to snag what % of the top 20 U.S. auto sales by manufacturer? ummmm ZERO http://on.wsj.com/15h7kr

    So in line with the above poster…..no jag for me and a land rover serves exactly what purpose?