By Demian Russian
Sirius XM Radio (NASDAQ:SIRI) announced this morning that General Motors (NYSE:GM) customers will now automatically receive a free 3-month trial subscription to Sirius XM when they purchase a pre-owned vehicle factory installed with Satellite Radio, regardless of manufacturer, from over 1,000 participating GM dealerships across the United States.
For the first time ever, participating GM dealers are able to give their pre-owned vehicle customers a 3-month subscription to SiriusXM regardless of vehicle brand. GM dealers across the country are responding enthusiastically to this opportunity to give SiriusXM to their customers who won’t need to sacrifice innovative technologies or entertainment when buying a pre-owned vehicle.
– Joe Verbrugge, Senior Vice President and General Manager, Automotive Remarketing Division, Sirius XM Radio
For the first time, participating GM dealers will now be providing customers purchasing non-GM pre-owned vehicles an automatic 3-month trial subscription to Sirius XM. GM customers purchasing any Sirius or XM satellite radio-equipped pre-owned vehicle will now have automatic access to Sirius XM’s commercial-free music, premier sports, news, talk, comedy and premium programming.
Providing our pre-owned vehicle customers the very best value and buying experience is something we strive for everyday. My dealerships have enrolled in the SiriusXM program and I encourage all GM dealers to sign up and take advantage of this opportunity to add value to their inventories and pass along this 3-month introductory subscription of Satellite Radio to their customers.
– Jason Brickl, CEO, Ballweg Family of Dealerships, and Co-Chair, General Motors National Dealer Council
General Motors will continue to offer customers a free 3-month subscription to Sirius XM with the purchase of new and Certified Pre-Owned Cadillac/Chevrolet/Buick/GMC vehicles that are factory equipped with Sirius XM.
Disclosure: Long SIRI
Contact the author: DemianRussian@SatelliteRadioPlayground.com
