By Demian Russian
Sirius XM Radio (NASDAQ:SIRI ) and Toyota Motor Corporation (NYSE:TM) announced today that Toyota customers purchasing select Model Year 2012 Toyota Camry vehicles equipped with Toyota’s new multimedia system with Entune will automatically receive a 3-year subscription to Sirius XM’s data services, featuring information streamed from Sirius XM’s satellites on fuel prices, traffic conditions, weather forecasts, sports updates, and stock quotes. The Model Year 2012 Toyota Camry is the first Toyota vehicle to feature these advanced Sirius XM data services.
Toyota has included satellite radio in its vehicles since 2004 and we are delighted that they have decided to bundle three years of information services into select Camry vehicles. These services include fuel prices, traffic data and weather delivered by SiriusXM. This is an advanced feature from SiriusXM that drivers will find helpful and use daily, and we are thrilled to work with Toyota to give customers the best in-vehicle experience available on the road.
– Steve Cook, Group Vice President and General Manager, Automotive Division, Sirius XM
Toyota drivers and passengers utilizing data services from Sirius XM via Toyota’s Entune system will have access to:
- Fuel Prices: Fuel prices drawn from more than 100,000 fuel stations nationwide, including the ability to sort by price, distance or even alphabetically.
- Traffic Data: Real-time traffic speed and flow data with accident and incident information to assist drivers in bypassing congested areas.
- Weather: Coast-to-coast weather data, current conditions, three-day forecasts and warnings of inclement weather in your area.
- Sports: Scores and game schedules from the MLB, NFL, NBA and NHL .
- Stocks: Track price and daily changes of actively reported securities traded on the NYSE, NASDAQ and AMEX stock exchanges.
Giving our customers the opportunity to experience satellite radio and data services from SiriusXM, including the option to find the best gas prices from over 100,000 fuel stations nationwide, enhances the experience of driving Toyota vehicles equipped with a state of the art product like Entune.
– Jon Bucci, Vice President, Advanced Technology Department, Toyota Motor Sales U.S.A.
Toyota will continue to offer customers purchasing new Toyota vehicles equipped with Satellite Radio a free 3-month Sirius XM trial subscription.
With Toyota’s Entune system also featuring Pandora (NYSE:P) and Clear Channel’s (CC Media Holdings, PINK:CCMO) iHeartRadio audio streaming services in the dash alongside Sirius XM Radio, this extended free trial of Sirius XM’s data services may prompt consumers to gravitate towards Sirius XM’s audio streaming offerings as well.
Disclosure: Long SIRI
Contact the author: DemianRussian@SatelliteRadioPlayground.com
