By Demian Russian
Cristina Saralegui
Media icon Cristina Saralegui is coming to Sirius XM Radio (NASDAQ:SIRI). National Latino Broadcasting, LLC (NLB) today announced that Cristina Radio will launch on Thursday, January 12th, 2012. As part of a multi-channel agreement with Sirius XM Radio to target the huge, multi-generational U.S. Hispanic market, the new Cristina Radio channel was built around the legendary Spanish-language talk show icon Cristina Saralegui.
National Latino Broadcasting signed an exclusive radio contract with Saralegui in May of 2011 which brings the media mogul to Satellite Radio for the first time. Cristina Radio will feature Saralegui’s extraordinary on-air personality, and her unique vision and experience will shape the the new channel’s programming.
I’m thrilled about launching Cristina Radio on SiriusXM. I look forward to creating programming that will entertain, inform and uplift. As for my weekly one-hour live broadcast, Cristina Entre Amigos, I’m excited to be able to talk with listeners about the issues that affect us all in what I hope will be a fun and informative manner.
– Cristina Saralegui
Cristina Saralegui’s ground-breaking program El Show de Cristina remains to this day the most successful Spanish-language talk show in television history. Her distinguished career and entrepreneurial initiatives further propelled her to become a household name. Saralegui recently made her anticipated return to Spanish television with the weekly Telemundo variety show Pa’lante con Cristina.
During her illustrious career spanning broadcast and print, Cristina has made history and has made giant strides for Hispanics worldwide. I have no doubt that her latest endeavor will prove just as successful. Cristina Radio on SiriusXM channel 146 will not only have a very positive impact on media in this country but, more importantly, will help our communities in a very significant way through compelling and topical programming.
– Nelson Albareda, President and CEO of NLB
Cristina Radio (Sirius and XM channel 146) will air 24/7. The channel’s wide array of programming will include: a new interactive morning talk show, the fitness and nutrition program CUERPO Y FIGURA, the health news show DR. MARITZA FUENTES…CONTIGO, a personal motivation program called QUERER ES PODER, a show for pet lovers called ANIMANÍA, the business program RUMBO AL ÉXITO, the auto enthusiast program AUTOS 0-60, the cooking program AL GUSTO, a show offering legal advice called ACCESO LEGAL, and the flagship program CRISTINA ENTRE AMIGOS, a one-hour live show hosted weekly by Cristina Saralegui herself which will focus on social issues. Cristina Radio is also in the process of developing several other programs which will cover current events, political issues and lifestyle choices.
National Latino Broadcasting was selected by Sirius XM in April of last year to lease two channels on a long-term basis, one to air on the Sirius platform and the other to air on the XM platform. Cristina Radio will be the second channel from NLB to air on Sirius XM. The music channel En Vivo, which will feature a mix of top-charting Latin hits and live performances, also launches this week.
Disclosure: Long SIRI
Contact the author: DemianRussian@SatelliteRadioPlayground.com
