By Demian Russian
Sirius XM Radio Inc. (NASDAQ:SIRI) announced today that beginning this year Toyota Motor Corporation (NYSE:TM) will significantly increase the availability of Sirius XM satellite radio across its entire vehicle line-up.
“Toyota’s significant increase in the availability of SiriusXM on its new multimedia system shows its commitment to giving customers technology that makes driving a Toyota vehicle even more enjoyable. Satellite radio is easy to use and according to a national survey it is a top feature for customers buying vehicles with new multi-media systems. We are proud that Toyota sees value in making the world’s best audio entertainment available to even more of its customers.”
– Steve Cook, Executive Vice President and General Manager, Sales and Automotive, SiriusXM Radio
Sirius XM Radio will now come standard on the majority of Toyota vehicles’ multimedia systems. For a number of Toyota models, this will be the first time that Sirius XM Radio will be offered standard across all trim levels. Sirius XM will also come standard on all vehicles that are equipped with Toyota’s Entune system.
Toyota provides customers purchasing new Toyota vehicles with factory-equipped satellite radios a free three-month Sirius XM Radio trial subscription featuring commercial-free music, major league sports, news, comedy, and exclusive talk and entertainment.
“SiriusXM is an easy to use technology that delivers an incredible breadth of content from coast to coast at the touch of a button. We have included satellite radio in Toyota vehicles since 2004, and the growing variety of programming will appeal to an even wider spectrum of our customers, enhancing the experience of driving a Toyota vehicle.”
– Jon Bucci, Vice President, Connected Vehicle Technologies, Toyota Motor Sales, U.S.A., Inc.
For more information on SiriusXM Radio, visit www.siriusxm.com.
Demian Russian is the Editor-in-Chief of Satellite Radio Playground and Market Playground.
Disclosure: Long SIRI
Contact the author: DemianRussian@SatelliteRadioPlayground.com
