By Tom Taylor
The following article comes from Tom Taylor’s newsletter, Taylor on Radio-Info.
“Pandora (NYSE:P) now reaches 11.3% of U.S. consumers in a typical week,” says The Media Audit.
The researcher’s latest newsletter carries a capsule from its new National Report, and says the 11.3% figure “represents more than 16 million listeners 18 and over,” in 62 of its 81 measured markets. There’s news in the demo breakouts — “Pandora has a heavy concentration of affluent working women who listen, those with household income of greater than $75,000 a year.” Pandora also indexes above average in reaching “business owners as well as certain ethnic groups.” Pandora does better than the market average in reaching African-American, Hispanic and Asian audiences. Charleston, South Carolina is Pandora’s top market for listening, reaching 27.9% of the market. Then you’ve got Albuquerque (26.9%), Spokane (26.8%), Allentown (25.7%) and Madison (25.4%). Read More