Posts Tagged ‘audience’

Pandora (NYSE:P): “Massive Disruption” Ahead

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Posted 24 May 2012 — by Tom Taylor
Category Internet Radio, Media, Radio Industry, Technology

By Tom Taylor

The following article comes from Tom Taylor’s newsletter, Taylor on Radio-Info.

Pandora “has the audience to massively disrupt” the terrestrial radio market.

Pandora Media, Inc. (NYSE:P)CEO Joe Kennedy says they’ve passed 150 million registered users, and that during April, 51.9 million Americans came to Pandora (Pandora Media, Inc. NYSE:P) for music and entertainment. “Total listener hours” for February-March-April nearly doubled from a year ago, growing 92% to 3.09 billion. Pandora asserts its claim to having 5.95% of total U.S. radio listening. Kennedy says it’s “already larger than the largest AM or FM station” in many markets. And he’s happy about the third-party audience measurement deal with the MRC-accredited Webcast Metrics service offered by Triton Digital. Note that Triton will supply local as well as national data. So what’s next? Read More

Internet Radio’s Weekly Audience Jumps 30%: Arbitron-Edison Study

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Posted 11 Apr 2012 — by Tom Taylor
Category Internet Radio, Media, Radio Industry, Technology

By Tom Taylor

The following article comes from Tom Taylor’s newsletter, Taylor on Radio-Info.

Headline of the latest Arbitron-Edison “Infinite Dial” – a 30% jump in weekly online radio audience.

Internet Radio - Arbitron - EdisonThis is the 20th edition of a study of new media that dates way back to 1998, when there wasn’t even an accepted vocabulary for some of the behavior. (Arbitron used to refer to streaming radio listeners as “streamies.”) The latest data confirms the rapid rush toward broadband at home (now in 70% of homes), increasing reliance on the Internet (46% say it’s “the medium most essential to my life”), and the adoption of smartphones. Arbitron’s Bill Rose and Edison’s Tom Webster also take pains to point out that old media isn’t going into the dumpster. One of their bullet points – “Heavy usage of one medium is not necessarily associated with less time with other media.” Americans’ average daily time with AM/FM radio is 2 hours and 7 minutes. For heavy Internet users, it’s 2 hours and 14 minutes. Even heavy TV users, who gulp down 7-8 hours a day of tube time, use radio an average of one hour and 56 minutes. There’s other stuff that points to increased media time by Americans. “Digital device users are slightly more likely to have listened to AM/FM radio in the past week.” Bill Rose says “ten years ago, people were using seven hours a day of radio/TV/Internet. Now it’s eight hours and 18 minutes.” Overall, digital has increased “the ubiquity of media.” Check the just-released Infinite Dial “Navigating Digital Platforms” study on the Arbitron website here or the Edison site here. Here’s more — Read More

Pandora (NYSE:P): Arbitron Says Don’t Mix and Match

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Posted 20 Dec 2011 — by Tom Taylor
Category Internet Radio, Media, Radio Industry

By Tom Taylor

The following article comes from Tom Taylor’s newsletter, Taylor on Radio-Info.

Arbitron says – Don’t compare its numbers to those of “Internet music services”

Pandora (NYSE:P)Pandora (NYSE:P), true to the original Greek myth, has opened up a box-full of controversy with last week’s report titled “Pandora increases listenership in top radio markets.” It began issuing listening estimates from the top 10 radio markets in July, showing market-by-market AQH ratings. There was a followup release in September, but the December 13 release was the first one that added cume ratings to AQH ratings. Suddenly, the metrics are starting to look very “radio”-like. As Arbitron says (without naming Pandora), they “use the same labels and descriptions as Arbitron radio estimates.” TRI believes that’s the context for yesterday’s extraordinary release that Arbitron calls “a clarification…about whether Arbitron’s radio audience estimates are equivalent to those derived from Internet music services’ in-house server log files.” Its answer – with 10 bullet points – is “no.” Arbitron’s now hearing a dull roar of protest from its own paying clients about something strange out there. By sheer coincidence, Triton Digital yesterday announced its new “Webcast Metrics Local” service, breaking down its national monthly numbers for local radio markets. Again, TRI believes that the unnamed trigger for Arbitron’s “clarification” wasn’t Triton Digital, but Pandora. (There’s a story coming up soon about the Triton Digital service.) So what’s Arbitron saying about these “Internet music services”? Read More

Sirius XM Radio’s (NASDAQ:SIRI) Competition: Kurt Hanson on “How Pandora Could Become a $70 Stock”

Posted 14 Jun 2011 — by Tom Taylor
Category Media, Radio Industry, Sirius XM (SIRI) News

By Tom Taylor

The following article comes from Tom Taylor’s newsletter, Taylor on Radio-Info.

PandoraThe RAIN Newsletter publisher, AccuRadio principal and dedicated number-cruncher can’t help opening a spreadsheet or two after reading pessimistic reports from Wall Street analysts. Kurt says the analysts were “pointing out primarily that Pandora’s business model lacks the economies of scale, at least in terms of its music royalty licenses, that Internet investors like to see.” He admits “that’s true”, and that it’s also true that Pandora’s rates must be “renegotiated, readjudicated or relegislated” for the years 2016-2020. But there’s another scenario. If Pandora “can continue to grow its audience, while slowly increasing its advertising spotloads and CPMs and keeping its other costs in line, it could also reasonably be a $70 stock within the next few years.”  Read More

How High Will Pandora Fly?

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Posted 03 Jun 2011 — by Tom Taylor
Category Media, Radio Industry, Sirius XM (SIRI) News

By Tom Taylor

The following article comes from Tom Taylor’s newsletter, Taylor on Radio-Info.

At $7 to $9 a share – Pandora’s worth up to $1.3 billion.

Pandora - Sirius XM (NASDAQ:SIRI)Note that they’re not selling the entire company – the offering of five million shares from the company and a bit less than 8.7 million more from shareholders equals less than 10% of the company. After the IPO, Crosslink Capital will own about 22%, and a bunch of other early-money investors will also stay in. (Though Hearst Corp. is selling about half its current stake and will be down to 2.75%.) Pandora founder Tim Westergren will be a relatively small owner of the company he founded a decade ago – but still a rich man. The latest SEC filing is the first time Pandora’s indicated a price range, and that suggests the underwriters are very close to crashing through the IPO window. RAIN Newsletter publisher Kurt Hanson reminds TRI that “this $1.3 billion valuation, based on the midpoint of the price range, is almost exactly as predicted in our RAIN State of the Industry Address” at several recent presentations. Here’s how Kurt – a sharp statistician, ratings veteran and also operator of AccuRadio – figures it. Read More