by Demian Russian
How are auto sales shaping up for Sirius XM Radio (NASDAQ: SIRI) for the month of September? Tune into Playground Radio tonight, Wednesday, September 22nd at 8:00PM ET, for an exclusive, live interview with Jessica Caldwell, Director of Pricing and Industry Analysis at Edmunds. Jessica Caldwell will be offering a preview of Edmunds’ official September forecast before it’s released tomorrow. Caldwell will be interviewed by Demian Russian, with Brian “Newman” Rayl and Dennis “Cos” Costa, about the current state of the U.S. auto industry and how auto sales are shaping up for the rest of the year. With auto sales so important to Sirius XM’s subscriber growth and business model, the current state as well as the future outlook for U.S. auto sales will be discussed.
Jessica Caldwell is the Director of Pricing and Industry Analysis at Edmunds. She has been with the company since July 2006, having come from Subaru’s product planning department where she served as the Forester Car Line Manager. Earlier in her career, she was a product strategy specialist for Mitsubishi and worked in the dealership real estate division of Toyota Motor Sales, USA. Caldwell earned her BS in Business Administration from the University of Southern California.
With many automaker incentive programs winding down on the heels of Labor Day Weekend, there were signs that auto sales had softened, according to a September 16th Edmunds report. According to that Edmunds report, auto sales for the full month of September were tracking at a SAAR (Seasonally Adjusted Annual Rate) of approximately 11.3 million. Edmunds senior analyst Ray Zhou noted that “as soon as the holiday weekend was over, car-shopping activity fell about 40 percent.” Ford (NYSE: F), Chrysler, Volkswagen, and BMW sales were all lagging when compared to their sales pace for the first two weeks in August. Most of the other automakers were maintaining stable sales, with Toyota (NYSE: TM) and Nissan showing single digit improvements, when compared to the same period. Jessica Caldwell noted that “the sales trendline for the rest of the year may begin tracking downward.” Read More
To discuss this article or any stock, please visit The Playground Discussion Forum!





















