By Tom Taylor
The following article comes from Tom Taylor’s newsletter, Taylor on Radio-Info.
Pandora “has the audience to massively disrupt” the terrestrial radio market.
CEO Joe Kennedy says they’ve passed 150 million registered users, and that during April, 51.9 million Americans came to Pandora (Pandora Media, Inc. NYSE:P) for music and entertainment. “Total listener hours” for February-March-April nearly doubled from a year ago, growing 92% to 3.09 billion. Pandora asserts its claim to having 5.95% of total U.S. radio listening. Kennedy says it’s “already larger than the largest AM or FM station” in many markets. And he’s happy about the third-party audience measurement deal with the MRC-accredited Webcast Metrics service offered by Triton Digital. Note that Triton will supply local as well as national data. So what’s next? Read More
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